Leo Messi continues to build his brand in the United States and with kids. His new Messi, Hard Rock International partnership, is ready to rock kids around the globe.
As a global brand ambassador for the resort giant, Messi is curating the first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu”.
This is an evolution of the partnership between Hard Rock International and the world soccer-dominating Messi.
Messi Comes Stateside
He arrived in south Florida in July 2023 when he announced he would be joining the MLS Inter Miami franchise. Interest in the team and Messi exploded in the United States and he immediately delivered.
Messi helped the team win in his first start in a League Cup match against Cruz Azul. A week later he played his first official MLS match, scoring two goals in a 4-0 dismantling against Atlanta.
Season ticket requests have soared since Messi’s arrival in the U.S. and his appeal is as strong as ever, especially among kids.
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Messi Hard Rock Partnership Expands
The new menu focused on kids launched on Oct. 3, 2023 and available at all participating Hard Rock Cafes and select Hard Rock Hotels worldwide.
According to a news release announcing the new menu “The Hard Rock Messi Kids Menu” features the Messi X Burger, the Messi Golden Chicken Sandwich and other kid-friendly options, along with a special nod to the international sports icon in the form of a complimentary mini golden soccer ball toy, a collectable poster, activity sheet and stickers with every meal.
Known for their souvenir shops around the globe, fans will certainly be able to find their own Messi memorabilia.
Hard Rock announced a new collection of Hard Rock X Messi 3.0 merchandise, for both kids and adults, including a kid-sized version of the iconic Messi Chef’s Coat and a special mini soccer ball, available at select Rock Shops.
A portion of proceeds from the mini soccer balls sold at the Rock Shop will be donated to kid’s charities around the world via the Hard Rock Heals Foundation.
Fans can also scan a QR code to enter a 360 digital experience with Leo Messi himself. They can watch an AI-generated Messi with the Messi Chicken Sandwich or greet fans at the Hard Rock Cafe.
Also available on the 360 digital experience is access to purchase the new retail options for kids and adults, a trivia game, wallpaper downloads and more.
Messi Mania continues to sweep the U.S. and looks like it will continue for some time to come.
